Madison Avenue Meets Main Street

World class advertising and marketing at main street prices.

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The Small Business Marketing Dilemma

  • How do I stand out in today’s crowded digital world?

 

  • How do I afford great marketing & advertising?

Madison Avenue Meets Main Street

That’s what we do. We bring Madison Avenue level experience and differentiation capability to main street to make you stand out and move ahead of the competition.

How We Do It

We provide 2 Marketing Secret Weapons:

#1: We bring small businesses the 4 key marketing pieces they typically lack:

The Map

The Motor

The Fuel

The GPS

The Map

Strategy Foundation

  • Branding, naming

  • Competitive positioning

  • Segmentation & targeting

  • Messaging

  • Design, style guide

The Motor

Infrastructure Foundation

  • Website, landing pages

  • SEO/reviews engine

  • Social media

  • Marketing automation, email engine

  • Video, video brochures

  • Print, direct mail engine

  • Broadcast: TV, radio

The Fuel

Content Creation

  • Targeted, engaging, relevant

  • Creative

  • On-message, on-brand

  • Cost-effective: leverage across channels

The GPS

Analytics and Tracking

  • Tracking and reporting

  • Digital & traditional channels

  • Reports and dashboards

Secret Weapon #2

Surround the Prospect

Social Media

Print

Website

SEO/Online Reviews

Video

Direct Mail

TV/Radio

Email

Three Phase Approach

1

Phase 1

Differentiation and messaging
Update Web site
Start video ramp-up
2

Phase 2

Ramp up digital
All other digital channels, SEO, etc.
Plan other traditional channels
3

Phase 3

Add paid media (DM, ppc, traditional)

Prices You Can Afford

You get all this at prices that surprise most small business owners.

Schedule Strategy Call