The Map
STRATEGY FOUNDATION
Branding, naming
Competitive positioning
Segmentation & targeting
Messaging
Design, style guide
The Motor
INFRASTRUCTURE FOUNDATION
Website, landing pages
SEO/reviews engine
Social media
Marketing automation, email engine
Video, video brochures
Print, direct mail engine
Broadcast: TV, radio
The Fuel
CONTENT CREATION
Targeted, engaging, relevant
Creative
On-message, on-brand
Cost-effective: leverage across channels
The GPS
ANALYTICS AND TRACKING
Tracking and reporting
Digital & traditional channels
Reports and dashboards