How Effective Is Direct Mail?

Baby Boomers

For businesses who want customers from the beloved Baby Boomer Generation - the ones with money - Direct-mail is the only race in town.

Geo-Targeting

Each GEO Target market has it’s own unique direct-mail pieces.

Tangible

If you find yourself in business with tangible products and services, Direct-mail may be a very good horse to bet on.

Custom

It’s also important to use custom direct-mail Giant Postcards and Personalize Letter with Envelope mailings, especially on special promotions, open houses and grand openings, and seasonal peak mailings.

It’s amazing how far we’ve come since the invention of the printing press more than 100 years ago!

In fact, in some people’s mind, print doesn’t exist as a viable communications tool any more.

Even more importantly in marketing circles, for businesses who want customers from the beloved Baby Boomer Generation – the ones with money – Direct-mail is the only race in town.

Speaking of racing, We believe Direct-mail is still one of the best bets in marketing for the right businesses.  If you find yourself in business with tangible products and services, Direct-mail may be a very good horse to bet on.  However, the big question is “Which Horse Should I Ride?”. Each GEO Target market has it’s own unique direct-mail pieces you should take a ride on and track, just like a good horse-race gambler will do.  For example, In most markets we can help you with Money Mailer or ValPak, two of the oldest and most trusted forms of discount direct-mailers. In addition, there are usually one or two magazine mailers in most markets – We can assist you with ValuPages and Hometown Values Magazine in the Utah Market.  Plus, there are usually some specialty direct-mail pieces like Advo or Thrifty Nickel. I Utah and Salt Lake Counties we recommend our clients to Villager Magazine, founded by a lady wanting a discount coupon magazine that fits in her purse. Regardless of the “horse”, most of these entries are good to do a “trial ride” with test tracking to evaluate how they perform in the direct-mail race.  We recommend at least a 6 month test, like any advertising or marketing, with accurate tracking phone numbers to track your results.

Each of the Direct-mailers have their pluses and minuses, and we would be happy to educate you on them.

In addition to the discount Direct-mailers, it’s also important to use custom direct-mail Giant Postcards and Personalize Letter with Envelope mailings, especially on special promotions, open houses and grand openings, and seasonal peak mailings.  

Keep in mind that custom mailers provide you your own unique message and can be uniquely formatted in many different sizes and shapes but usually cost a minimum of 50 cents a piece or more, due to custom printing and the ever-skyrocketing cost of postage.  The discount mailers help you defray costs by sharing in the printing and postage, but may have other competing companies in the same mailer.

Place your Direct Mail order today!

OPTION 1: #10 ENVELOPE DOUBLE WINDOW ($0.08 / PC), FOLDING - $0.01 per piece ($15.00 min), INSERTING - $0.03 ($20.00 min), SORTING - $0.04 per piece ($15.00 min), 60# Text Paper - Add $0.03 per pieceOPTION 2: #10 ENVELOPE W/ PRINTED RETURN ADDRESS (NO WINDOWS) ($0.10 / PC), FOLDING - $0.01 ($15.00 min), INSERTING - $0.03 per piece ($20.00 min), INKJETTING - $0.05 per piece ($50.00), SORTING (INCLUDED), 60# Text Paper - Add $0.03 per piece