HOW EFFECTIVE IS DIRECT MAIL?
It’s Amazing How Far We’ve Come Since The Invention Of The Printing Press More Than 100 Years Ago!
In Fact, In Some People’s Mind, Print Doesn’t Exist As A Viable Communications Tool Any More.
BABY BOOMERS
For businesses who want customers from the beloved Baby Boomer Generation – the ones with money – Direct-mail is the only race in town.
TANGIBLE
If you find yourself in business with tangible products and services, Direct-mail may be a very good horse to bet on.
GEO-TARGETING
Each GEO Target market has it’s own unique direct-mail pieces.
CUSTOM
It’s also important to use custom direct-mail Giant Postcards and Personalized Letter with Envelope mailings, especially on special promotions, open houses and grand openings, and seasonal peak mailings.
Even more importantly in marketing circles, for businesses who want customers from the beloved Baby Boomer Generation – the ones with money – Direct-mail is the only race in town.
Speaking of racing, We believe Direct-mail is still one of the best bets in marketing for the right businesses. If you find yourself in business with tangible products and services, Direct-mail may be a very good horse to bet on. However, the big question is “Which Horse Should I Ride?”. Each GEO Target market has it’s own unique direct-mail pieces you should take a ride on and track, just like a good horse-race gambler will do.
For example, in most marketing around the nation we can help you with something like ValPak, one of the oldest , most trusted forms of discount mailers.In addition, there are usually one or two magazine mailers in most markets – We can assist you with ValuPages and Hometown Values Magazine in the Utah Market. Plus, there are usually some specialty direct-mail pieces like Advo or Thrifty Nickel.
In Utah and Salt Lake Counties we recommend our clients to Villager Magazine, founded by a lady wanting a discount coupon magazine that fits in her purse. Regardless of the “horse”, most of these entries are good to do a “trial ride” with test tracking to evaluate how they perform in the direct-mail race. We recommend at least a 6 month test, like any advertising or marketing, with accurate tracking phone numbers to track your results.
Each of the Direct-mailers have their pluses and minuses, and we would be happy to educate you on them.
In addition to the discount Direct-mailers, it’s also important to use custom direct-mail Giant Postcards and Personalize Letter with Envelope mailings, especially on special promotions, open houses and grand openings, and seasonal peak mailings.
We all have received through the mail memorable soup cans or product samples through direct-mail efforts. Advice Marketing has a variety of special effect paper products and origami-style Mailers which really grab attention. Please contact one of our Marketing Advisors to show you samples.
Keep in mind that custom mailers provide you your own unique message and can be uniquely formatted in many different sizes and shapes but usually cost a minimum of 50 cents a piece or more, due to custom printing and the ever-skyrocketing cost of postage. The discount mailers help you defray costs by sharing in the printing and postage, but may have other competing companies in the same mailer.
Engage with our products with these 3D
animations of our top formats
